Coffee Value Addition and Branding in Kenya: Unlocking the Full Potential of a Global Heritage Crop
1. Introduction Kenya’s coffee is world-renowned for its exquisite flavor, bright acidity, and distinct aroma — qualities that have positioned it among the most sought-after Arabica coffees globally. Yet, behind this reputation lies an irony: while Kenya produces some of the finest coffee beans, the majority of its exports leave the country in raw, green […]




